Mail After Purchase – The Complete Guide October 03 2013

The Mail After Purchase or MAP for short is the single most important feature in the Yotpo service. The MAP is responsible for helping users generate reviews from their past customers which are then used to help drive more traffic and sales to a user’s site. Everyone at Yotpo over the last three years has worked very hard to maximize the value and effectiveness of this core feature. In this guide I will cover how the MAP helps users generate tons of reviews, the different customizable options available to users, including advanced options available to Premium users, as well as answering a number of frequently asked questions.

How does the Mail After Purchase feature work?

Once a day the Yotpo system pulls all the orders which your store has had in the last 24 hours. The data from these orders are then used to queue up Mail After Purchase emails which will be sent to the customers that made these purchases. Mail After Purchase emails are sent 14 days after an order is processed (users can change this number). In order to maximize the number of reviews generated, we have included a form within the email so customers simply need to enter in the title and body of the review and click submit. If a customer forgets to fill in any of these fields then we redirect the customer to a landing page and inform him that he forgot to fill in one of the fields.

For multiple purchase orders we send out up to 3 MAPs. Each of the three MAPs will be for a different product starting with the most expensive product and then working down. The first is sent according to the number of days selected in the admin, the second is sent 5 days after the first and the third is sent 5 days after the second. Once we receive a review for the order, we stop sending the MAP.